Our Story

ellimug is a luxury label inspired by my daughter Ella. After her birth, I soon realized I was in desperate need of an exra arm (...or four). And trust me, there are many reasons for this, but one was coffee. A mom rarely gets to enjoy her coffee in the fashion that it is meant to be enjoyed: hot. And let me tell you - coffee, that lifeblood that nearly every mom relies on, is a sad thing when imbibed lukewarm. I needed a solution! How was I going to enjoy my hot coffee when I had to carry Ella around all the time? Or, later on, when I was constantly running after her on the playground? Well, sometimes, desperation is a good thing: It's the reason why ellimug was born. ellimug is not only for moms, but for everyone who has their hands full. It keeps your drink warm (or ice-cold), your clothes free from stains and it's a unique accessory full of urban charm. ♡